Disruptive Innovation Model
The first major manifestation of digital technology was mainframe computers, they cost millions of dollars, and in order to use them, it required hours of training. Since then, we took a big leap from mainframes to desktops, to laptops, to smartphones, and now we have democratized technology where a majority of folks in the world have technology access. The disruptive innovation model transforms products that are historically very expensive, complicated and makes them affordable and accessible. It helps in thinking about innovation-driven growth by keeping customers in mind, and highlighting how the progression of original innovation and disruptive innovation works. These customers range from Performance customers (who can be satisfied with the minimal viable products) to Demanding Performance Customers (who like to have the best of the experience). Disruptive innovation model helps us in answering questions like: Why are some companies being so successful for so long? Becaus